Review: Muscle For Your Hustle – What Every DIY Musician Needs To Know
Being an independent artist is a struggle. Money, time and other people can be massive hindrances to your progression in the industry. So if you’re looking to heed some common sense advice to help you to get around these issues, hip-hop journalist Adam Bernard’s e-book: ‘Muscle For Your Hustle – What Every DIY Musician Needs To Know’ is for you.
“When money and a dedicated PR team aren’t easy to come by, ‘Muscle For Your Hustle’ is an extremely useful reference for those without a never-ending budget.”
With over a decade’s worth of experience covering the Connecticut and New York underground and independent hip-hop scenes, Adam has brought together articles detailing experiences he’s enjoyed; some he hasn’t, over his career. They form three chapters: Promotions, Performance and People Skills. These topics are all essential to a musician’s career development. When money and a dedicated PR team aren’t easy to come by though, ‘Muscle For Your Hustle’ is an extremely useful reference for those without a never-ending budget.
When I say useful, have you ever thought about putting your own press release together for your latest album or single? Adam breaks down the process so it doesn’t seem as daunting. It’s one of the many pointers this passionate and knowledgeable writer provides. Adam expertly justifies why distributing music in a compact disk format – yes, that’s a CD – will still help you to win over fans as much as digital uploads can. He emphasises how important it is to be appreciative of even the smallest of audiences and gives artists the chance to reflect on why it’s important others can make sense of your music.
“It can be easy to get led by untrained writers desperate to direct you to their work, despite not having much to say.”
The honesty and accessible language that ‘Muscle For Your Hustle’ employs without using ‘business’ terms that can alienate musicians used to dealing on a creative and emotional level, displays there is much to take out of these articles. This has never been more relevant to aspiring artists, especially when most of our lives play out online. It can be easy to get led by untrained writers desperate to direct you to their work, despite not having much to say. ‘Muscle For Your Hustle’ is definitely not, one, desperate and two, lost for words.
Pick up Muscle For Your Hustle – What Every DIY Musician Needs to know here.